Be “authentic, not authoritative”, marketers told
Leaders in digital marketing have highlighted the importance of authenticity in digital marketing aimed at prospective Gen Z students.
Leaders in digital marketing have highlighted the importance of authenticity in digital marketing aimed at prospective Gen Z students.
Language acquisition tied to academic goals is gradually increasing, the latest IALC research report revealed at the 2018 Workshop in Bologna.
International students become ambassadors, permanent ambassadors who have a sentimental attachment to their host destination, so I think the impact is much bigger than we actually put in the numbers.
Research produced for the International Association of Language Centres has estimated the size of the annual study travel market for foreign language learning to be 2.28 million language students.
Youth travel consultancy, StudentMarketing, has signed an MoU with UN World Tourism Organisation paving the way for the production of a global report on youth and student tourism.
Research commissioned by independent language school association, IALC, reveals that education agents value the accessibility and friendliness of independent schools. CEO of agency giant STB in Brazil echoed the results at the IALC conference in France.
The days of double-digit growth may be a thing of the past for most ELT providers as the sector moves into a phase of consolidation according to specialist consultancy firm Student Marketing.
More changes are looming for the UK’s Tier 4 visa system as the government finetunes its new Immigration Act. Speaking at StudyWorld this week, UKVI's Bharat Pamnani said the government is planning on consolidating visitor visa categories and is considering offering a cheaper Premium Service for smaller providers.